5 Ways to Grow Your Database Online

email marketing

Having a lot of followers on Facebook, LinkedIn and Instagram is terrific for growing awareness, but these sites should just be part of your marketing mix.  Don’t count on social media to get a message out. Post something on Facebook and only about 2% of the people who like your page will see it in […]

Planning Your Marketing for 2022

There are only a few weeks left until the end of the year! It’s time to get your marketing plans for 2022 in place.  Given our clients’ experience, we know that a large portion of your plans must involve online activities. Over the past 18 months, consumers have spent a lot more time on their […]

Where are the hidden treasures in your database?

Hidden treasure

As a small business owner, your database is your goldmine. Though lead generation is important, your best business comes from past clients and their referrals. The challenge is knowing who’s truly engaged? If you’re sending out marketing emails, this information is at your fingertips. (If you’re not using email for marketing, we should talk!) Here […]

Apple’s upcoming Mail Privacy will affect your email marketing

Email marketing is often the cornerstone of a small business owner’s online marketing plan. Among the many reasons is the ability to know and track how many people have opened your email, where and how. However, the new Apple privacy changes will have an effect on the accuracy of your statistics going forward. Apple has […]

3 Ways to Maximize Your Email Marketing

If you’re using email to market to past clients and current prospects, congratulations! It may be time consuming, but it’s worthwhile. It really is the best channel we have to reach everybody we know.  What if I told you you could get even more out of your email marketing in with three easy steps?  You […]

Your Next Challenge: Make a Video

I could toss statistics your way about how many businesses are using video and how many hours of video people are watching. However, if you’ve spent any time on Facebook, Instagram or even LinkedIn recently, you know many businesses are using video. You’ve also probably seen videos from some of your competitors. When I speak […]

Email vs Social Media Marketing

email vs social media

Email marketing and social media marketing are two digital tools you should be taking advantage of, but it’s important to understand how they work and what they do.  Email primarily helps you stay in touch with the people you already know and it can also build awareness. Social media primarily helps build awareness and build […]

How are you doing with your New Year’s marketing resolutions?

Many of us started 2021 enthusiastically, with high hopes for what the year would bring. We had big plans for what we were going to do and how we were going to get it done. However, just as with New Year’s Resolutions, a few things stuck, and a few fell by the wayside. As we […]

Get more out of your social media

Lead generation is increasingly challenging right now and building on those relationships even more so. It’s hard to get to know someone when you can’t actually meet in person; a video call only gets you so far.  The most valuable thing you can do for your business is to nurture the relationships you already have, […]