Making the Most of Your Marketing Budget: Part 2

Marketing on a budget

February and early March are traditionally a slower time for the real estate market, but it’s still important to keep your pipeline filled. The market is going to come back and you should be ready for it.  Here are some budget-friendly ways to set up your marketing machine to make sure it’s running when you […]

Planning Your Marketing for 2024

I always enter a new year with grand ideas, but one thing I’ve learned is that nothing happens without a specific plan. January is a great time to take stock of your online activities and put measures in place for the coming months.  Here are a few things to think about:  Your Website Very few […]

5 Ways to Maximize the Results From Your Email Marketing

email marketing

If you’re using email to stay top of mind with your past clients, that’s terrific. It’s not an easy thing to do consistently, so well done! If you’re using software like MailChimp or Constant Contact, even better. Your emails look professional and you have access to all sorts of important information. There are so many […]

Email vs Social Media Marketing

Email Marketing vs Social Media Marketing

One of the most common questions I get from realtors is about whether someone should prioritize email marketing or social media marketing  (spoiler alert) The answer is usually both.  Email is a great tool for keeping you in touch with people you already know, and social media can be good for building awareness and growing […]

Why Subject Lines Are So Important

Have you ever received an email with a subject line that made you immediately hit the delete button? It’s not just you. In fact, a recent survey found that 33% of email recipients open an email based on the subject line alone. So, it’s safe to say that a good subject line is critical to […]

Planning Your Marketing for 2023

Planning for 2023

Now is a great time to visit some of your existing marketing initiatives and plan for the year. Here are a few things to think about:  Google Business Profile  A Google Business Profile shows up front and centre on both phones and computers. Being verified by Google gives you instant credibility.  Great reviews are a […]

The Benefits of Creeping Your Competition


Sole proprietors (like most realtors) often operate in a vacuum. Even before the pandemic, many realtors weren’t working in an office where ideas could be exchanged and now most of us are working from home.   Not to mention that the industry is so competitive, people don’t always want to share information about what they’re doing […]

5 Ways to Grow Your Database Online

email marketing

Having a lot of followers on Facebook, LinkedIn and Instagram is terrific for growing awareness, but these sites should just be part of your marketing mix.  Don’t count on social media to get a message out. Post something on Facebook and only about 2% of the people who like your page will see it in […]

Where are the hidden treasures in your database?

Hidden treasure

As a small business owner, your database is your goldmine. Though lead generation is important, your best business comes from past clients and their referrals. The challenge is knowing who’s truly engaged? If you’re sending out marketing emails, this information is at your fingertips. (If you’re not using email for marketing, we should talk!) Here […]

Apple’s upcoming Mail Privacy will affect your email marketing

Email marketing is often the cornerstone of a small business owner’s online marketing plan. Among the many reasons is the ability to know and track how many people have opened your email, where and how. However, the new Apple privacy changes will have an effect on the accuracy of your statistics going forward. Apple has […]