Why Subject Lines Are So Important

Have you ever received an email with a subject line that made you immediately hit the delete button? It’s not just you. In fact, a recent survey found that 33% of email recipients open an email based on the subject line alone. So, it’s safe to say that a good subject line is critical to get people to pay attention.

A good subject line sets the tone for the entire email. If your subject line is vague or uninteresting, the recipient might assume that the email itself is not worth their time. On the other hand, if the subject line is intriguing and relevant, it’s more likely that the recipient will open the email and engage with its content.

Another important reason is that it helps the email stand out in a crowded inbox. The average person receives about 121 emails per day. With so many emails to sift through, it’s easy for your message to get lost in the noise. A good subject line makes your email stand out from the rest.

So, now that we’ve established why a good subject line is important, let’s talk about how to write one. Here are some tips to keep in mind:

Keep it concise: A good subject line should be short and to the point. Aim for no more than 40 characters, as this is the maximum amount that most email clients will display.

Be specific: Avoid vague subject lines like “March Newsletter” or “March Real Estate Update” Give people a reason to open the email. For example, “What $1M Buys Across Canada”. Or “TO’s Best New Brunch”. It may seem silly, but your goal is to get your email opened and your name and face seen. More people will open your email to find out where the best French toast is than to find out the average price of a townhouse. 

Personalize it: If you’re sending an email to a specific individual or group, consider including their name in the subject line. This can help grab their attention and make the email feel more relevant to them.

A/B test your subject lines: Consider testing a few different subject lines to see which one performs best. This can help you fine-tune your messaging and get better results.

At the end of the day, a good subject line is all about making your email more effective. By following these tips, you can increase the chances that your message will be read and acted upon. So, the next time you’re crafting an email, take a few extra moments to consider the subject line. It just might make all the difference.

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