Educational Seminars

Does your brokerage offer educational workshops?

MB Digital Communications founder Mark Brodsky offers a series of free seminars and workshops for realtors on how to effectively use email marketing and social media. From introductory workshops to more in-depth information, we cover what you need to know to get the most out of your digital marketing and communications.

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SEMINARS

MAKING SENSE OF ONLINE MARKETING

With so many moving parts, figuring out what to do and how to do it presents a unique challenge for time-starved small business owners like realtors. Don’t worry, once you understand how it all works together you can stop wasting time and focus on the things that actually benefit your business. If you’re just getting started with online marketing or not seeing the results you’ve hoped for…this session is for you. You’ll learn the foundational elements that will help you get the word out about your business and you won’t need a marketing degree to do it! In this session you’ll learn:

How people find you online (and how you can improve your results for free)
The tools you need to set yourself up for success
How to encourage new and repeat business

EMAIL MARKETING: Best Practices

If you think about the business you’ve done in the past 12 months, chances are most of your clients have been repeat clients or referrals, which is why it makes sense to use email to stay in touch and nurture those relationships. However, it’s not as simple as dropping in some market news and hitting ‘send’.

This session takes you through how to get your clients and prospects to open an email and take action, including some real life examples.

You’ll learn:

How to start with a quality list and techniques for growing that list
What kind of content works best and how to format it
3 Ways to get more people opening your email, including the keys to a great subject line
Information you can use to keep improving email performance

EMAIL MARKETING 2.0: Personalization, Subject Lines and Automation

If you’re ready to take your email marketing to the next level, this session is for you! As a realtor, you have an advantage over larger businesses – the relationship you have with your clients. These relationships allow you to create more personalized email marketing efforts that get great results. There are some simple ways to use automation to repeatedly reach customers with email marketing. We’ll show you:

What it means to personalize your email campaigns
How to add simple personalization in your emails
How to personalize based on what you know about your subscribers

We’ll provide tips and plenty of examples to get you writing subject lines that work. You’ll learn:

The basics of a good subject line
Trends for writing great subject lines
Tips for getting creative with your subject lines

In this session, you’ll learn how to:

Increase email signups with dynamic forms
Engage new subscribers with a simple automated series
Use click segmentation and automation to send more timely and relevant emails

A SOCIAL MEDIA PRIMER FOR REAL ESTATE

Social media can be an effective way to build relationships and awareness, but what do you say and where do you post it? How do you grow your following? Do you really need to be on TikTok? (Spoiler alert: No.) This session gives you the keys to the most effective social media marketing for your business with real examples and a chance for you to ask your questions.

Learn the good and the not-so-good aspects of Facebook, LinkedIn and Instagram
Announce your presence and build your network
What kinds of content to be sharing and how this differs across networks
Understand social media advertising and how it’s changed (and get past Facebook’s approval process!)
Convert social media leads into customers by growing your email list

INSTAGRAM FOR REAL ESTATE

Instagram is the fastest growing social platform in Canada – many of your past clients and future prospects are using it. Join us and learn about why you should consider adding Instagram to your online marketing mix and how to maximize your results.

Posting on your profile, stories, reels and highlights
What kind of content to be posting and how often
How to use hashtags to increase your reac
Growing your following strategically
Tips and tricks to make you look great

Get in touch today

As an in-demand speaker on digital marketing strategies, Mark Brodsky can help you grow your business. Book a session today!

“Our course evaluation requests that attendees rate 10 key measurements on the quality of a seminar. It is very impressive that consistently attendees tell us that they are extremely satisfied with the highly relevant and valuable knowledge provided by Mark. Time after time, his evaluation forms show 4s and 5s (out of 5), with people checking off ‘I would recommend this presenter’. His sessions are always well attended – he even got 26 people out in the middle of summer!”