EDUCATIONAL SEMINARS

OUR SERVICES

Business Building Workshops

Do you belong to a company or an organization that could benefit from learning more about small business marketing? MB Digital Communications founder Mark Brodsky offers a series of free seminars and workshops on how to effectively use email marketing and social media. From introductory workshops to more in-depth information, we cover what you need to know to get the most out of your digital marketing and communications.

WHAT WE PROVIDE

SEMINARS

What is the first impression your emails give when someone sees them in their inbox? What actions do they take? This powerful seminar takes you through how to be an effective email marketer, including what email marketing really is (and isn’t), what it can do for your business and the five easy steps you must take to harness the power of the inbox! Learn how to:

  • Grow a healthy mailing list
  • Create great content by customizing a mobile-friendly template that matches your brand
  • Increase open rates
  • Track your results

Social media has changed the way small businesses and nonprofits must market themselves. From understanding the different social media platforms, to choosing what to say and where to say it, this seminar gives you the keys to the most effective social media marketing for your business. Learn how to:

  • Determine the platform that’s right for you and your organization
  • Announce your presence and build your network
  • Create and share content that has a clear call to action
  • Understand social media advertising and which platforms are most valuable to your business
  • Convert social media leads into customers by growing your email list

Instagram for Realtors (1.5-2)

Instagram is the fastest growing social platform in Canada – many of your past clients and future prospects are using it. Join us and learn about why you should consider adding Instagram to your online marketing mix and how to maximize your results.

  • Basic account set up
  • Posting on your profile, stories, and highlights
  • How to use hashtags to increase your reach
  • Ways to grow your following
  • The ins and outs of IG advertising
    A few tips and tricks

Email Marketing 2.0: Generate More Business With Automation, Personalization and Great Subject Lines (1.5hr)

We’ll show you some simple ways to use automation to repeatedly reach customers with email marketing.

In this session, you’ll learn how to:

  • Increase email signups with dynamic forms
  • Engage new subscribers with a simple automated series
  • Use click segmentation and automation to send more timely and relevant emails

As a realtor, you have an advantage over larger businesses – the relationship you have with your clients. These relationships allow you to create more personalized email marketing efforts that get great results. Personalization goes beyond just adding their name to your emails.

We’ll show you:

  • What it means to personalize your email campaigns
  • How to add simple personalization in your emails
  • How to personalize based on what you know about your subscribers

In the busy inbox, you have just a few milliseconds to convince someone to open your email.

Your subject line must capture their attention and entice them to open and read your email.

We’ll provide tips and plenty of examples to get you writing subject lines that work. You’ll learn:

  • The basics of a good subject line
  • Trends for writing great subject lines
  • Tips for getting creative with your subject lines

 

 

The idea of getting your business online can often feel scary and even confusing. With so many moving parts, figuring out what to do and how to do it presents a unique challenge for time-starved small business owners like Realtors. Don’t worry, once you understand how it all works together you can stop wasting time and focus on the things that actually benefit your business.

If you’re just getting started with online marketing or not seeing the results you’ve hoped for…this session is for you. You’ll learn the foundational elements that will help you get the word out about your business and you won’t need a marketing degree to do it!

In this session you’ll learn:

How people find you online
How to set yourself up for success
How to encourage new and repeat business

Get in touch today

As an in-demand speaker on digital marketing strategies, Mark Brodsky can help you grow your business. Visit one of the events below, or get in touch to book your own event. 

Upcoming and past speaking engagements

“Our course evaluation requests that attendees rate 10 key measurements on the quality of a seminar. It is very impressive that consistently attendees tell us that they are extremely satisfied with the highly relevant and valuable knowledge provided by Mark. Time after time, his evaluation forms show 4s and 5s (out of 5), with people checking off ‘I would recommend this presenter’. His sessions are always well attended – he even got 26 people out in the middle of summer!”
 
Cyndi Amodeo, Manager of Professional Development and Events, OMDREB

MB Digital Communications