Making the Most of Your Marketing Budget: Part 2

Marketing on a budget

February and early March are traditionally a slower time for the real estate market, but it’s still important to keep your pipeline filled. The market is going to come back and you should be ready for it. 

Here are some budget-friendly ways to set up your marketing machine to make sure it’s running when you get busy.  

If you missed Part 1, click here 

Social Media: 

One of the benefits of social media is that the basic use is free – if you’re doing it yourself, the only thing it’s costing you is time. You’ll find that content you create yourself will generate the most engagement, especially if you show your face, but it’s not always realistic to do this every day. 

There are plenty of content creators (think HGTV, Architectural Digest, BIAs, tourism sites) that are happy for you to share their content. 

Bookmark the sites or sign up for the email lists so you can have content delivered to you. A scheduling tool like Meta Business Suite or Later can help save even more time. 

If you have an advertising budget, this is the time to double down on connecting with the people you’re already connected to. You can do this through Facebook’s ad manager by boosting posts to people who are already following your page or people who have simply engaged with your page.

Don’t forget about building your following. 

On Facebook, invite friends who haven’t already accepted your invitation to like your Facebook page. If you’ve run ads in the past, check out the people who have liked that post – you can invite them to like your page. 

On Instagram and LinkedIn, connect with your past clients and prospects. Make this a habit, moving forward.

Take it one step further – if you’ve drilled down on exactly who you want to work with, figure out which hashtags they’re using and which accounts they’re following and follow people. 

Pro Tip: make sure you’re using a Facebook business page and Instagram for business, otherwise you don’t have access to Meta Business Suite or the ad tools. 

Email Marketing:

Email is the key to staying in touch with your clients. It’s the best way we have to reach out to everybody proactively. 

Are you sending out a regular email to your client base? If not, now’s the time to get started. Step one is to figure out which email marketing software you want to use. You may already have access in your CRM, but Mailchimp offers a free version and Constant Contact starts at only $12 per month. 

Make sure you have the ability for people to sign up for your email list on your website and set up a welcome email. Not sure what to include? ChatGPT is your best resource. It can generate ideas for the emails themselves and even draft them for you.  

Make sure you’re collecting email addresses wherever you are online, including your website and your email signature. Whichever program you’re using should give you the link or code you need. 

Collect Client Testimonials:

It can be a little daunting to ask for testimonials, but it’s absolutely worth the effort, especially if your clients post them on Google, first. 

Cut and paste them into a Canva template and you now have some evergreen content you can schedule out on a regular basis. 

If this all seems overwhelming, we are here to help. Click here to book a free call or visit our website at for more information about our servicesc

Leave a Reply

Your email address will not be published. Required fields are marked *