Planning Your Marketing for 2024

I always enter a new year with grand ideas, but one thing I’ve learned is that nothing happens without a specific plan. January is a great time to take stock of your online activities and put measures in place for the coming months.  Here are a few things to think about:  Your Website Very few […]

Email vs Social Media Marketing

Email Marketing vs Social Media Marketing

One of the most common questions I get from realtors is about whether someone should prioritize email marketing or social media marketing  (spoiler alert) The answer is usually both.  Email is a great tool for keeping you in touch with people you already know, and social media can be good for building awareness and growing […]

Why Subject Lines Are So Important

Have you ever received an email with a subject line that made you immediately hit the delete button? It’s not just you. In fact, a recent survey found that 33% of email recipients open an email based on the subject line alone. So, it’s safe to say that a good subject line is critical to […]

Four ways to develop a quality following on Instagram

Instagram

It’s summer, and many of us are either on vacation or in vacation mode. So rather than give some labour-intensive marketing advice this month, I’d like to talk about growing your following on Instagram. Unless you’re in the pool, your phone is probably close by!  One way to develop a quality following on Instagram being […]

Time Saving Tips for Summer Marketing

Hello Summer

It’s important for your marketing to be consistent. Your clients and prospects are on their phones and laptops, even at the cottage! With the fall market approaching, now’s not the time to hit pause and take a break.

What are prospects finding when they search for you online?

It’s a good practice to Google yourself every so often, just to see what your prospective clients are finding when they look you up. (Ask me about the time I found an old Yelp listing that had my business marked as closed!). This month’s video will give you some tips on what to look for. […]