Four ways to develop a quality following on Instagram

It’s summer, and many of us are either on vacation or in vacation mode. So rather than give some labour-intensive marketing advice this month, I’d like to talk about growing your following on Instagram. Unless you’re in the pool, your phone is probably close by! One way to develop a quality following on Instagram being […]
Time Saving Tips for Summer Marketing

It’s important for your marketing to be consistent. Your clients and prospects are on their phones and laptops, even at the cottage! With the fall market approaching, now’s not the time to hit pause and take a break.
What are prospects finding when they search for you online?

It’s a good practice to Google yourself every so often, just to see what your prospective clients are finding when they look you up. (Ask me about the time I found an old Yelp listing that had my business marked as closed!). This month’s video will give you some tips on what to look for. […]
How to make LinkedIn work for you

If you don’t have an account on LinkedIn or you’re wondering what the value is in being there, consider this: Your LinkedIn profile is one of the first things people see when they look you up online. It’s your opportunity to make a great first impression and control the conversation, as long as you’re using […]
Get more out of your social media

Lead generation is increasingly challenging right now and building on those relationships even more so. It’s hard to get to know someone when you can’t actually meet in person; a video call only gets you so far. The most valuable thing you can do for your business is to nurture the relationships you already have, […]