Blog : Social Media

Is your social media working for you? 3 key metrics to gauge your success

Is your social media working for you? 3 key metrics to gauge your success

The pandemic has changed the way realtors market themselves. The days of open houses and door knocking are behind us and while they may return in the future, your marketing machine has to work now. 

While it’s becoming more difficult to generate leads in real life, now is an opportune time to deepen the relationships you already have using email marketing and social media to stay in touch and help build trust and credibility. 

Your past clients (and prospects) are spending more time on Facebook, Instagram and LinkedIn so it makes sense that you should beef up your presence there. But how do you know it’s working? It’s unlikely (though not unheard of) that a single post will lead to a sale. However, consistency and repetition will create recognition for you and encourage people to reach out. 

Here are three metrics you can use to gauge your success:  

Is your following increasing?

The number of people who are following you should be constantly on the rise. It won’t be dramatic, but your numbers should be going up steadily.

The three social channels I recommend agents be active on are Facebook, LinkedIn and Instagram. The approach to building a following on each of them is a little different. 

On Facebook, you want to start out by inviting the people you’re connected with personally. If you’re not already connected personally with past clients, connect with them as a friend, and then (not immediately, though!) invite them to like your business page. 

On LinkedIn, chances are you’re connected with more colleagues than clients, but you can be strategic and reach out to clients who will be happy to accept your invitation to connect. From here they’ll start seeing your posts. 

On Instagram, you have to be pro-active and follow people first. Begin by following people you know (Instagram will show you connections). Once you follow someone, they get a notification and there’s a good chance they’ll follow you back. 

Next, follow people strategically. Do a search for the kind of people you want to work with. Searching by hashtag, you can find people who live in specific areas or who have certain interests. As long as you’re posting interesting content (not just listings) many will follow you back and start seeing your posts. 

Bonus tip for all three channels: Make sure you have links on your website and in your email signature for all your social channels so that when people come across you online, they have the opportunity to follow you.

Engagement 

Engagement is critical to social media success. If you’re not receiving likes, shares and comments, you need to revisit the sort of content you’re posting. Even in a best-case scenario, the engagement is going to be low, but it should be there. 

Go into the analytics on each channel. Instagram allows you to check the analytics on both individual posts and your account. Facebook has insights and on LinkedIn you can look at each post and see how many people you reached.  The benefit of paying attention to these numbers is that you start to learn what kind of posts people are interested in, which will help you refine your future content. 

Conversations 

In your post, pose a question or ask for comments to help start those conversations. Make sure you’re responding to comments, questions and direct messages. It is called social media and people expect a response from you. One easy way to stay on top of this is to make sure that notifications are enabled on your phone.

If you would like to go deeper into any of these topics, please get in touch. I also offer free webinars on email marketing and social media. If you would like to know more, let’s talk!

What you need to know about the new Facebook algorithm

What you need to know about the new Facebook algorithm

As seen in REM Online

Earlier this year, Mark Zuckerberg announced that Facebook was making some changes to the content shown to users. According to his Facebook post, “I’m changing the goal I give our product teams from focusing on helping you find relevant content to helping you have more meaningful social interactions…As we roll this out, you’ll see less public content like posts from businesses, brands and media.”

Naturally, this caused some negative reactions from businesses, brands and media about the effects of fewer people seeing their posts.

Click here for the full article

3 Easy Tips For Building Your Mailing List Online

mistakesContinuing to build your mailing list ensures that you have more chances to reach people and increase your business!

Here are three ways you can grow your list using online tools:

Promote a sign-up link on social media

Social media is great for building awareness of your business – use the contacts you’ve developed to get them to sign up for your email. One of the reasons you want to do this is that you now have control of when you send them information. As well, you now own their information as oppose to having them like your page on Facebook, which owns your content.

Use your email signature

This can work for everyone. Add a signup link to your email signature – again, it’s a one-time set up and it means that there’s a chance to build your mailing list with each email you send. An added bonus is that when people click your link and add themselves to your list, they fall under the category of express consent, which means you can keep them on your mailing list until they unsubscribe.

Forward to a friend

Make sure you include the forward to a friend button in your emails – and that there’s a place that allows them to sign up. One of the goals with email campaigns is that you want to get your current clients to help you build your database. Often a gentle nudge or suggestion is all that it takes to get someone to send your email to somebody in their network.

3 Easy Ways to Find Content

3 easy waysOne of the main issues people have with putting out a monthly email is coming up with content on a regular basis. I’m here to tell you that it doesn’t have to be original, just interesting!

Of course, original content is the most valuable but sharing something else can still be effective – think of those articles your mom or your aunt cut out of the paper for you!

Here are three ways you can save time and easily find content:

Google News Alerts

Sign up for Google News Alerts here, using any number of keywords you like. Set your preferences and Google will email you as often as you like with articles relating to your search. Tip: If you share your location, the results will be more targeted.

RSS Feed

RSS stands for Real Simple Syndication. A site like Feedly helps by collecting all your sources in one place. It’ll take a few minutes to set up all the websites you’re interested in, but then Feedly will pull in all the headlines. Now you just have to visit one site for your content.

Sign up for industry email newsletters

I like to make things as easy as possible by having content delivered to me. Sign up for email lists relating to your industry or any other business who sends out interesting content, depending on what business you’re in and the sort of emails you send out.

4 common social media mistakes to avoid

mistakesSocial media can be exciting, enjoyable, and effective as a marketing tactic. However, you have to ensure that your presence stays consistent to build relationships that translate into business!

Here are four common mistakes small business people make with social media:

1. They never complete their page: Start slowly with one site at a time and make sure your profile is completely filled out! It can really pay off with increased interest and traffic.

2. They try to sell all the time: A good general guideline is four pieces of information or entertaining content for every post that makes a sales offer.

3. They post too infrequently or too often: Pace yourself so you’re neither leaving large gaps of time between posts nor posting so often people get tired of hearing from you. A professional can help you time your posts for maximum return.

4. They ignore their fans: When people take the time to comment on a post or send you a message, follow up as quickly as you can; definitely within one business day! That’s the way to build a fan club!

A great social media time saver!

hootsuiteIf you’re like most small business owners, you know the basics of social media but wonder where you’re going to find the time to make it happen.

Well, my fall tips are all about saving time on social media.

For example, if you’re on more than one social media platform, you should know about Hootsuite. It’s a free tool that allows you to post to multiple channels with one click, and monitor your feeds, whether they’re messages, re-tweets, mentions or new followers.

There’s also a free handy app for your browser called a Hootlet. Once installed, it allows you to open a pop-up window and post right from there. You’ll be surprised how much time you can save. Of course, there are apps for whichever phone you’re using.

 

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