As seen in REM Online
Earlier this year, Mark Zuckerberg announced that Facebook was making some changes to the content shown to users. According to his Facebook post, “I’m changing the goal I give our product teams from focusing on helping you find relevant content to helping you have more meaningful social interactions…As we roll this out, you’ll see less public content like posts from businesses, brands and media.”
Naturally, this caused some negative reactions from businesses, brands and media about the effects of fewer people seeing their posts.
Here are three ways you can grow your list using online tools:
Promote a sign-up link on social media
Social media is great for building awareness of your business – use the contacts you’ve developed to get them to sign up for your email. One of the reasons you want to do this is that you now have control of when you send them information. As well, you now own their information as oppose to having them like your page on Facebook, which owns your content.
Use your email signature
This can work for everyone. Add a signup link to your email signature – again, it’s a one-time set up and it means that there’s a chance to build your mailing list with each email you send. An added bonus is that when people click your link and add themselves to your list, they fall under the category of express consent, which means you can keep them on your mailing list until they unsubscribe.
Forward to a friend
Make sure you include the forward to a friend button in your emails – and that there’s a place that allows them to sign up. One of the goals with email campaigns is that you want to get your current clients to help you build your database. Often a gentle nudge or suggestion is all that it takes to get someone to send your email to somebody in their network.
Of course, original content is the most valuable but sharing something else can still be effective – think of those articles your mom or your aunt cut out of the paper for you!
Here are three ways you can save time and easily find content:
Google News Alerts
Sign up for Google News Alerts here, using any number of keywords you like. Set your preferences and Google will email you as often as you like with articles relating to your search. Tip: If you share your location, the results will be more targeted.
RSS stands for Real Simple Syndication. A site like Feedly helps by collecting all your sources in one place. It’ll take a few minutes to set up all the websites you’re interested in, but then Feedly will pull in all the headlines. Now you just have to visit one site for your content.
Sign up for industry email newsletters
I like to make things as easy as possible by having content delivered to me. Sign up for email lists relating to your industry or any other business who sends out interesting content, depending on what business you’re in and the sort of emails you send out.
Here are four common mistakes small business people make with social media:
1. They never complete their page: Start slowly with one site at a time and make sure your profile is completely filled out! It can really pay off with increased interest and traffic.
2. They try to sell all the time: A good general guideline is four pieces of information or entertaining content for every post that makes a sales offer.
3. They post too infrequently or too often: Pace yourself so you’re neither leaving large gaps of time between posts nor posting so often people get tired of hearing from you. A professional can help you time your posts for maximum return.
4. They ignore their fans: When people take the time to comment on a post or send you a message, follow up as quickly as you can; definitely within one business day! That’s the way to build a fan club!
Well, my fall tips are all about saving time on social media.
For example, if you’re on more than one social media platform, you should know about Hootsuite. It’s a free tool that allows you to post to multiple channels with one click, and monitor your feeds, whether they’re messages, re-tweets, mentions or new followers.
There’s also a free handy app for your browser called a Hootlet. Once installed, it allows you to open a pop-up window and post right from there. You’ll be surprised how much time you can save. Of course, there are apps for whichever phone you’re using.