Facebook, Instagram, LinkedIn and perhaps even TikTok are where your clients and prospects are spending time, so it makes sense to be visible on these channels. A number of people I’ve spoken with are paralyzed by the fear of doing something wrong when it comes to sharing on social media. However, we are our own worst critics. If you are posting on social media, even semi-regularly, I can promise you you’re doing a lot better than you think!
Consider checking out what your competition is putting out there. You can see, by the level of engagement they are getting, what is working for them and what isn’t.
Here are the four mistakes I see companies making on social media
1. Incomplete or outdated profiles
Make sure your accounts are as complete as possible. On your Facebook Business page, you will find a ‘set up your page for success’ section if you scroll down a little (this is accurate as of May 2022, things change frequently!). Facebook will guide you to completing your page’s identity.
On LinkedIn, your employment information should be up to date, especially if you’ve recently changed careers or brokerages.
Instagram: Update your bio and double-check the link you’re using. If you’re using that field for current listings, update it when the listing has sold.
All three platforms: Choose a username that’s available on all three channels. It makes it easier for people to follow you.
Have an up-to-date headshot. You want people to recognize you in real life. Use the same photo on all platforms.
2. Selling all the time
People use social media to connect with friends and family, read the news and generally be distracted (I can’t be the only one who does the occasional Buzzfeed quiz). I subscribe to the 80/20 rule. 80% of what you post should be interesting, informative or entertaining. If you’re providing something of value, people will pay attention. If all you’re doing is selling, people will tune out.
3. Posting too infrequently or too often
Pace yourself so you’re not leaving large gaps of time between posts or posting so often people get tired of hearing from you. Facebook has a scheduling tool built in, but you can also use software like Hootsuite or Later, both of which allow you to schedule a number of pieces to go out over a period of time.
4. Not interacting
When people take the time to comment on a post or send you a message, follow up as quickly as you can; definitely within one business day! The easiest way to stay on top of this is to ensure notifications are enabled on your phone. One of the goals of social media is to help you start conversations and if you’re not responding to people, you could be missing opportunities.
If you need any help with setting up your social media accounts or managing your content posting, please get in touch!