Blog
It’s summer, and many of us are either on vacation or in vacation mode. So rather than give some labour-intensive marketing advice this month, I’d
It’s important for your marketing to be consistent. Your clients and prospects are on their phones and laptops, even at the cottage! With the fall market approaching, now’s not the time to hit pause and take a break.
It’s a good practice to Google yourself every so often, just to see what your prospective clients are finding when they look you up. (Ask
Having a lot of followers on Facebook, LinkedIn and Instagram is terrific for growing awareness, but these sites should just be part of your marketing
Whether it was Oscar Wilde or Will Rogers who first said, “You never get a second chance to make a first impression,” they were right.
If you don’t have an account on LinkedIn or you’re wondering what the value is in being there, consider this: Your LinkedIn profile is one
As a small business owner, your database is your goldmine. Though lead generation is important, your best business comes from past clients and their referrals.
Email marketing is often the cornerstone of a small business owner’s online marketing plan. Among the many reasons is the ability to know and track
If you’re using email to market to past clients and current prospects, congratulations! It may be time consuming, but it’s worthwhile. It really is the
I could toss statistics your way about how many businesses are using video and how many hours of video people are watching. However, if you’ve
I’m often asked by business owners if they should be on Facebook or Instagram or both and the answer is a solid “it depends”. Although