Making the Most of Your Marketing Budget: Part 2
The spring market might not be as hot as we’d hoped – but that just means it’s the perfect time to double down on your marketing efforts. The market will bounce back, and when it does, you want your pipeline primed and ready. Here are some smart, budget-friendly ways to get your marketing machine humming- […]
Instagram vs. Facebook vs. LinkedIn: Which Platform Works Best for Realtors in 2025?
Social media is an essential tool to nurture relationships with clients and prospects, establish credibility, and generate leads. But with so many platforms available, it can be overwhelming to decide where to focus your efforts. Should you double down on Instagram’s visual appeal, tap into Facebook’s large user base, or leverage LinkedIn’s professional network? In […]
Top Digital Marketing Trends You Need to Know for 2025
It’s important to stay on top of what’s happening in the world of digital marketing because sometimes there’s a dramatic change (such as Meta doing away with fact-checking) and sometimes it’s less seismic (Instagram changing optimal photo sizes). Here is what I think you should know, going into 2025. Meta recently announced that it will […]
4 Common Social Media Mistakes
Facebook, Instagram, LinkedIn and even TikTok are where your clients and prospects are spending time, so it makes sense to be visible on these channels. A number of realtors I’ve spoken with are paralyzed by the fear of doing something wrong or convinced that they’re not doing a good job when it comes to sharing […]
Planning Your Marketing for 2024
I always enter a new year with grand ideas, but one thing I’ve learned is that nothing happens without a specific plan. January is a great time to take stock of your online activities and put measures in place for the coming months. Here are a few things to think about: Your Website Very few […]
Email vs Social Media Marketing
One of the most common questions I get from realtors is about whether someone should prioritize email marketing or social media marketing (spoiler alert) The answer is usually both. Email is a great tool for keeping you in touch with people you already know, and social media can be good for building awareness and growing […]
Staying Social Over Summer
Video Tip: Get More Out of LinkedIn
Planning Your Marketing for 2023
Now is a great time to visit some of your existing marketing initiatives and plan for the year. Here are a few things to think about: Google Business Profile A Google Business Profile shows up front and centre on both phones and computers. Being verified by Google gives you instant credibility. Great reviews are a […]
The Benefits of Creeping Your Competition
Sole proprietors (like most realtors) often operate in a vacuum. Even before the pandemic, many realtors weren’t working in an office where ideas could be exchanged and now most of us are working from home. Not to mention that the industry is so competitive, people don’t always want to share information about what they’re doing […]