Making the Most of Your Marketing Budget: Part 2

Marketing on a budget

February and early March are traditionally a slower time for the real estate market, but it’s still important to keep your pipeline filled. The market is going to come back and you should be ready for it.  Here are some budget-friendly ways to set up your marketing machine to make sure it’s running when you […]

Planning Your Marketing for 2024

I always enter a new year with grand ideas, but one thing I’ve learned is that nothing happens without a specific plan. January is a great time to take stock of your online activities and put measures in place for the coming months.  Here are a few things to think about:  Your Website Very few […]

Email vs Social Media Marketing

Email Marketing vs Social Media Marketing

One of the most common questions I get from realtors is about whether someone should prioritize email marketing or social media marketing  (spoiler alert) The answer is usually both.  Email is a great tool for keeping you in touch with people you already know, and social media can be good for building awareness and growing […]

The Benefits of Creeping Your Competition


Sole proprietors (like most realtors) often operate in a vacuum. Even before the pandemic, many realtors weren’t working in an office where ideas could be exchanged and now most of us are working from home.   Not to mention that the industry is so competitive, people don’t always want to share information about what they’re doing […]

Four ways to develop a quality following on Instagram


It’s summer, and many of us are either on vacation or in vacation mode. So rather than give some labour-intensive marketing advice this month, I’d like to talk about growing your following on Instagram. Unless you’re in the pool, your phone is probably close by!  One way to develop a quality following on Instagram being […]

Creating a Positive First Impression Online

Online Reputation Management

Whether it was Oscar Wilde or Will Rogers who first said, “You never get a second chance to make a first impression,” they were right. Today, first impressions begin as soon as someone clicks on ‘Google search’. Prospects start forming opinions right away, which is why it’s imperative to do everything you can to ensure […]