The Biggest Marketing Mistake Agents Make in a Slow Market
When things get quiet, many agents reduce their visibility. In this video, I talk about why that instinct hurts you – and what to focus on instead.
Why Realtors Overestimate How Visible They Are
https://youtu.be/R6hBEjxCkUw?si=VfbkkMpk2PKw46AN Most realtors feel more visible than they actually are – and it’s not ego. It’s perspective. You think about your business all the time. Your clients don’t. In this video, I explain why long gaps in communication usually go unnoticed, why visibility isn’t about being loud or constant, and what actually helps people remember […]
Why Reviews Matter in Real Estate (And How They Build Trust!)
https://youtu.be/DvBBH_mf66M?si=Jy4XSLEq4xwU5-08 Reviews aren’t just stars on a screen—they’re the foundation of trust in real estate. In this video, I break down why reviews matter, how they influence clients, and how you can leverage them to grow your business. ✅ Learn why clients check reviews before reaching out ✅ See how reviews build credibility & trust […]
Master Social Media Without the Stress
Staying active on social media is crucial for realtors, but coming up with new content ideas week after week can be a challenge. The good news? Not only can you plan ahead, but not every post needs to be brand new. You can reuse existing posts that aren’t time sensitive. Ways to Plan Ahead Holidays […]
Instagram vs. Facebook vs. LinkedIn: Which Platform Works Best for Realtors in 2025?
Social media is an essential tool to nurture relationships with clients and prospects, establish credibility, and generate leads. But with so many platforms available, it can be overwhelming to decide where to focus your efforts. Should you double down on Instagram’s visual appeal, tap into Facebook’s large user base, or leverage LinkedIn’s professional network? In […]
Planning Your Marketing for 2024
I always enter a new year with grand ideas, but one thing I’ve learned is that nothing happens without a specific plan. January is a great time to take stock of your online activities and put measures in place for the coming months. Here are a few things to think about: Your Website Very few […]
Two Social Media Scheduling Tools to Consider
Email vs Social Media Marketing
One of the most common questions I get from realtors is about whether someone should prioritize email marketing or social media marketing (spoiler alert) The answer is usually both. Email is a great tool for keeping you in touch with people you already know, and social media can be good for building awareness and growing […]
Video Tip: Get More Out of LinkedIn
Planning Your Marketing for 2023
Now is a great time to visit some of your existing marketing initiatives and plan for the year. Here are a few things to think about: Google Business Profile A Google Business Profile shows up front and centre on both phones and computers. Being verified by Google gives you instant credibility. Great reviews are a […]