Planning Your Marketing for 2024
I always enter a new year with grand ideas, but one thing I’ve learned is that nothing happens without a specific plan. January is a great time to take stock of your online activities and put measures in place for the coming months. Here are a few things to think about: Your Website Very few […]
5 Ways to Maximize the Results From Your Email Marketing
If you’re using email to stay top of mind with your past clients, that’s terrific. It’s not an easy thing to do consistently, so well done! If you’re using software like MailChimp or Constant Contact, even better. Your emails look professional and you have access to all sorts of important information. There are so many […]
Video Tip: Get More Out of LinkedIn
Why Subject Lines Are So Important
Have you ever received an email with a subject line that made you immediately hit the delete button? It’s not just you. In fact, a recent survey found that 33% of email recipients open an email based on the subject line alone. So, it’s safe to say that a good subject line is critical to […]
Four ways to develop a quality following on Instagram
It’s summer, and many of us are either on vacation or in vacation mode. So rather than give some labour-intensive marketing advice this month, I’d like to talk about growing your following on Instagram. Unless you’re in the pool, your phone is probably close by! One way to develop a quality following on Instagram being […]
Time Saving Tips for Summer Marketing
It’s important for your marketing to be consistent. Your clients and prospects are on their phones and laptops, even at the cottage! With the fall market approaching, now’s not the time to hit pause and take a break.
Apple’s upcoming Mail Privacy will affect your email marketing
Email marketing is often the cornerstone of a small business owner’s online marketing plan. Among the many reasons is the ability to know and track how many people have opened your email, where and how. However, the new Apple privacy changes will have an effect on the accuracy of your statistics going forward. Apple has […]
3 Ways to Maximize Your Email Marketing
If you’re using email to market to past clients and current prospects, congratulations! It may be time consuming, but it’s worthwhile. It really is the best channel we have to reach everybody we know. What if I told you you could get even more out of your email marketing in with three easy steps? You […]
Facebook vs Instagram
I’m often asked by business owners if they should be on Facebook or Instagram or both and the answer is a solid “it depends”. Although Instagram is just six years younger than Facebook, it seems to be the platform more people are talking about than Facebook. but that doesn’t mean Facebook is disappearing. There are still […]