The 2026 Marketing Tune-Up Every Realtor Needs
As we head toward the end of the year, this is a perfect moment to take stock of your digital presence and make sure you’re set up for success in 2026. The market may feel slow – and it may stay that way for a bit – but the agents who show up consistently, stay […]
Your Online Presence in the Age of AI: What’s Changed (and What Hasn’t)
For years, Google has been the centre of our online universe. You type in a question and Google gives you a list of sites ranked by how closely they match your search and how reliable the websitesappear to be. Simple. Predictable. But the rise of AI-powered search tools – like ChatGPT and Gemini – has quietly changed […]
The Most Effective Way for Realtors to Ask for Reviews
As a realtor, your reputation is everything. Buyers and sellers want to know they can trust you with one of the biggest decisions of their lives. That’s why online reviews aren’t just nice to have – they’re one of the most powerful tools you can use to build credibility, stand out from the competition, and […]
Video: Why Every Realtor Needs a YouTube Channel
Realty ROI: Mastering Low-Cost Online Marketing Strategies
Real estate marketing on a budget
The Power of Specialization in Real Estate: Build Your Niche, Grow Your Business
How many times have you heard about the importance of standing out from the crowd? And by crowd, (according to a recent piece in the Globe and Mail) I mean the other 73,000 members of TRREB. How do you differentiate yourself? Specializing in a niche. Being specific, whether it’s luxury condos, first-time homebuyers, or […]
Getting More Out of Your Email Campaigns
Great News for Real Estate Agents: Meta’s Ad Rules Just Got Smarter!
There’s been a recent change in Facebook and Instagram ads, but this time, for the better! Before December 2020, if you wanted to advertise a listing, you could get as specific as the first three digits of a postal code as well as narrowing the age range and adding particular interests. After the rules changed, […]
Two Social Media Scheduling Tools to Consider
Lights, Camera, Action: Getting on Video
