The Most Effective Way for Realtors to Ask for Reviews
As a realtor, your reputation is everything. Buyers and sellers want to know they can trust you with one of the biggest decisions of their lives. That’s why online reviews aren’t just nice to have – they’re one of the most powerful tools you can use to build credibility, stand out from the competition, and […]
Video: Why Every Realtor Needs a YouTube Channel
Realty ROI: Mastering Low-Cost Online Marketing Strategies
Real estate marketing on a budget
The Power of Specialization in Real Estate: Build Your Niche, Grow Your Business
How many times have you heard about the importance of standing out from the crowd? And by crowd, (according to a recent piece in the Globe and Mail) I mean the other 73,000 members of TRREB. How do you differentiate yourself? Specializing in a niche. Being specific, whether it’s luxury condos, first-time homebuyers, or […]
Getting More Out of Your Email Campaigns
Great News for Real Estate Agents: Meta’s Ad Rules Just Got Smarter!
There’s been a recent change in Facebook and Instagram ads, but this time, for the better! Before December 2020, if you wanted to advertise a listing, you could get as specific as the first three digits of a postal code as well as narrowing the age range and adding particular interests. After the rules changed, […]
Two Social Media Scheduling Tools to Consider
Lights, Camera, Action: Getting on Video
What are your prospects finding when they Google you?
It’s a good practice to Google yourself every so often, just to see what your prospective clients are finding when they look you up. (Ask me about the time I found an old Yelp listing that had my business marked as closed!). This month’s video will give you some tips on what to look for. […]
Stop reinventing the wheel: repurpose your old content for videos!
This month’s tip is all about using what you have to give you inspiration for making videos. You’ll find more in the video above (yes, I finally took my own advice!). If you want to discuss your marketing, I’m only a phone call or a Zoom away!