The Power of Specialization in Real Estate: Build Your Niche, Grow Your Business
How many times have you heard about the importance of standing out from the crowd? And by crowd, (according to a recent piece in the Globe and Mail) I mean the other 73,000 members of TRREB. How do you differentiate yourself? Specializing in a niche. Being specific, whether it’s luxury condos, first-time homebuyers, or […]
Getting More Out of Your Email Campaigns
Great News for Real Estate Agents: Meta’s Ad Rules Just Got Smarter!
There’s been a recent change in Facebook and Instagram ads, but this time, for the better! Before December 2020, if you wanted to advertise a listing, you could get as specific as the first three digits of a postal code as well as narrowing the age range and adding particular interests. After the rules changed, […]
Realty ROI: Mastering Low-Cost Online Marketing Strategies
Real estate marketing on a budget
Two Social Media Scheduling Tools to Consider
Lights, Camera, Action: Getting on Video
What are your prospects finding when they Google you?
It’s a good practice to Google yourself every so often, just to see what your prospective clients are finding when they look you up. (Ask me about the time I found an old Yelp listing that had my business marked as closed!). This month’s video will give you some tips on what to look for. […]
Stop reinventing the wheel: repurpose your old content for videos!
This month’s tip is all about using what you have to give you inspiration for making videos. You’ll find more in the video above (yes, I finally took my own advice!). If you want to discuss your marketing, I’m only a phone call or a Zoom away!
Online Marketing: Putting the Pieces Together
Summer is wrapping up and you may be thinking about your fall marketing. Before you start anything new, the best thing you can do is take a few minutes to make sure that everything you’re already doing online is working the way you think it should. Take a look at your website. Click on the […]
Time Saving Tips for Summer Marketing
It’s important for your marketing to be consistent. Your clients and prospects are on their phones and laptops, even at the cottage! With the fall market approaching, now’s not the time to hit pause and take a break.