Planning Your Marketing for 2024

I always enter a new year with grand ideas, but one thing I’ve learned is that nothing happens without a specific plan. January is a great time to take stock of your online activities and put measures in place for the coming months.  Here are a few things to think about:  Your Website Very few […]

Why Subject Lines Are So Important

Have you ever received an email with a subject line that made you immediately hit the delete button? It’s not just you. In fact, a recent survey found that 33% of email recipients open an email based on the subject line alone. So, it’s safe to say that a good subject line is critical to […]

Four ways to develop a quality following on Instagram


It’s summer, and many of us are either on vacation or in vacation mode. So rather than give some labour-intensive marketing advice this month, I’d like to talk about growing your following on Instagram. Unless you’re in the pool, your phone is probably close by!  One way to develop a quality following on Instagram being […]

What are prospects finding when they search for you online?

It’s a good practice to Google yourself every so often, just to see what your prospective clients are finding when they look you up. (Ask me about the time I found an old Yelp listing that had my business marked as closed!). This month’s video will give you some tips on what to look for. […]

How to make LinkedIn work for you


If you don’t have an account on LinkedIn or you’re wondering what the value is in being there, consider this:  Your LinkedIn profile is one of the first things people see when they look you up online. It’s your opportunity to make a great first impression and control the conversation, as long as you’re using […]