Don’t Let Your Marketing Go Quiet This Summer
Between summer vacations and shifting schedules, everything feels a little looser in the summer. And for a lot of real estate agents, marketing quietly slips to the bottom of the list. I get it. Summer is busy in a different way. But going completely quiet for July and August can make it harder to regain […]
The Biggest Marketing Mistake Agents Make in a Slow Market
When things get quiet, many agents reduce their visibility. In this video, I talk about why that instinct hurts you – and what to focus on instead.
Why Realtors Overestimate How Visible They Are
https://youtu.be/R6hBEjxCkUw?si=VfbkkMpk2PKw46AN Most realtors feel more visible than they actually are – and it’s not ego. It’s perspective. You think about your business all the time. Your clients don’t. In this video, I explain why long gaps in communication usually go unnoticed, why visibility isn’t about being loud or constant, and what actually helps people remember […]
Why Reviews Matter in Real Estate (And How They Build Trust!)
https://youtu.be/DvBBH_mf66M?si=Jy4XSLEq4xwU5-08 Reviews aren’t just stars on a screen—they’re the foundation of trust in real estate. In this video, I break down why reviews matter, how they influence clients, and how you can leverage them to grow your business. ✅ Learn why clients check reviews before reaching out ✅ See how reviews build credibility & trust […]
Master Social Media Without the Stress
Staying active on social media is crucial for realtors, but coming up with new content ideas week after week can be a challenge. The good news? Not only can you plan ahead, but not every post needs to be brand new. You can reuse existing posts that aren’t time sensitive. Ways to Plan Ahead Holidays […]
Planning Your Marketing for 2024
I always enter a new year with grand ideas, but one thing I’ve learned is that nothing happens without a specific plan. January is a great time to take stock of your online activities and put measures in place for the coming months. Here are a few things to think about: Your Website Very few […]
Video Tip: Get More Out of LinkedIn
Why Subject Lines Are So Important
Have you ever received an email with a subject line that made you immediately hit the delete button? It’s not just you. In fact, a recent survey found that 33% of email recipients open an email based on the subject line alone. So, it’s safe to say that a good subject line is critical to […]
Four ways to develop a quality following on Instagram
It’s summer, and many of us are either on vacation or in vacation mode. So rather than give some labour-intensive marketing advice this month, I’d like to talk about growing your following on Instagram. Unless you’re in the pool, your phone is probably close by! One way to develop a quality following on Instagram being […]
What are prospects finding when they search for you online?
It’s a good practice to Google yourself every so often, just to see what your prospective clients are finding when they look you up. (Ask me about the time I found an old Yelp listing that had my business marked as closed!). This month’s video will give you some tips on what to look for. […]