Planning Your Marketing for 2024
I always enter a new year with grand ideas, but one thing I’ve learned is that nothing happens without a specific plan. January is a great time to take stock of your online activities and put measures in place for the coming months. Here are a few things to think about: Your Website Very few […]
Video Tip: Get More Out of LinkedIn
Why Subject Lines Are So Important
Have you ever received an email with a subject line that made you immediately hit the delete button? It’s not just you. In fact, a recent survey found that 33% of email recipients open an email based on the subject line alone. So, it’s safe to say that a good subject line is critical to […]
Four ways to develop a quality following on Instagram
It’s summer, and many of us are either on vacation or in vacation mode. So rather than give some labour-intensive marketing advice this month, I’d like to talk about growing your following on Instagram. Unless you’re in the pool, your phone is probably close by! One way to develop a quality following on Instagram being […]
What are prospects finding when they search for you online?
It’s a good practice to Google yourself every so often, just to see what your prospective clients are finding when they look you up. (Ask me about the time I found an old Yelp listing that had my business marked as closed!). This month’s video will give you some tips on what to look for. […]
How to make LinkedIn work for you
If you don’t have an account on LinkedIn or you’re wondering what the value is in being there, consider this: Your LinkedIn profile is one of the first things people see when they look you up online. It’s your opportunity to make a great first impression and control the conversation, as long as you’re using […]