The spring market might not be as hot as we’d hoped – but that just means it’s the perfect time to double down on your marketing efforts. The market will bounce back, and when it does, you want your pipeline primed and ready.
Here are some smart, budget-friendly ways to get your marketing machine humming- so you’re ready to hit the ground running when things pick up.
If you missed Part 1, click here
Social Media: Build Visibility Without Breaking the Bank
One of the biggest perks of social media is that it’s free to use. If you’re managing your own content, the only thing it costs you is time and a bit of creativity. Posts featuring you tend to drive the most engagement, but showing up every day isn’t always realistic.
The good news? There’s no shortage of high-quality content out there. Think HGTV, Architectural Digest, local BIAs, tourism boards. They all encourage sharing. Bookmark your favourites or sign up for their email lists so great content lands right in your inbox.
Save even more time by using scheduling tools like Meta Business Suite or Later to plan ahead.
If you’ve got a small ad budget, now’s the time to invest it in nurturing your existing audience. Use Facebook’s Ad Manager to boost posts to people who already follow or have engaged with your page. It’s a great way to stay visible without needing to find brand new followers.
Don’t forget about building your following.
On Facebook, invite friends who haven’t yet liked your page. If you’ve run ads before, you can even invite people who liked those posts.
On Instagram and LinkedIn, get in the habit of connecting with past clients and leads.
Want to go deeper? Find out which hashtags your ideal clients follow and start engaging with the same content and people they do.
Pro Tip: Make sure you’re using a Facebook Business Page and Instagram for Business to access scheduling tools and run ads effectively.
Email Marketing: The Best Way to Stay Top-of-Mind
Email remains one of the most effective ways to stay connected with your clients proactively.
If you’re not already sending a regular email newsletter, this is your sign to start. Step one? Choose your email marketing software. You may already have access through your CRM, but Mailchimp offers a solid free version, and Constant Contact starts at just $17CAD/month.
Make sure your website has a signup form, and set up a welcome email to greet new subscribers. Not sure what to say? ChatGPT is a great place to generate ideas or even draft emails for you.
Don’t forget to collect email addresses everywhere: your website, social media, email signature, anywhere you’re connecting with people online.
Collect Testimonials: Word-of-Mouth Marketing in Action
Asking for reviews might feel awkward, but don’t skip this step. It’s powerful social proof. Encourage happy clients to post reviews on Google first. Make it as easy as possible. Send them an email with a link to your Google Business listing and a prompt, like “Why should someone choose me as their realtor?” or “What was the most helpful part of working together?”
Then, repurpose those reviews. Drop them into a Canva template and you’ve got eye-catching, evergreen content you can post again and again.
If this all seems overwhelming, we are here to help. Click here to book a free call or visit our website at www.mbdigitalcommunications.com for more information about our services
