Blog : Email Marketing

Plan now for better sales results this holiday season

40374366 - young woman reading a book by fireplaceIt’s tempting to take a break from marketing once the cold weather hits.

Depending on your industry, things may be winding down for the year or you might be heading into your busiest season.

Regardless of what’s happening, pay attention to your marketing this time of year! If you’re sending out an email, especially a newsletter, be sure to send it before December 15th. After the 15th you’ll find that fewer people will open it.

Whether it’s paper or email, a holiday card is a good idea. Send it closer to the holidays so your list keeps you top of mind in a friendly way.

If you’d like the attention-getting advantage of a customized holiday email card, let me know. I’m ready to put one together for you!

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3 Easy Tips For Building Your Mailing List Offline

39738278 - business card exchange the japanese, the business,

Last month I wrote about building your mailing list online – this month, I want to discuss ways to build your mailing list in real life.

Here are three ways you can grow your list offline:

Start with the people you know

Remember your friends, family, and colleagues. According to the Canadian Anti-Spam Legislation, you can email anyone you’d normally be in contact with. This makes sense, because they want to help you succeed – so add them to your list and ask them to forward your emails to anyone they think might be interested. You can also include anybody you’ve done business with in the past two years, but I would suggest asking them directly for permission – that way you don’t have to keep track of the last time there was a business transaction.

Ask face-to-face

Whenever you are exchanging business cards make it a habit to ask someone if you can add them to your mailing list. You’ll find that people are quite willing to say yes! Then, if you send them an interesting initial email, it’s likely that they’ll stay on your list!

Application forms and comment cards

If you run a business where people have to fill out a form or fill out a comment card, include a box your customer can check that will allow you to add them to your mailing list. Not only will you build your mailing list, but you’ll get valuable feedback about your business.

3 Easy Tips For Building Your Mailing List Online

mistakesContinuing to build your mailing list ensures that you have more chances to reach people and increase your business!

Here are three ways you can grow your list using online tools:

Promote a sign-up link on social media

Social media is great for building awareness of your business – use the contacts you’ve developed to get them to sign up for your email. One of the reasons you want to do this is that you now have control of when you send them information. As well, you now own their information as oppose to having them like your page on Facebook, which owns your content.

Use your email signature

This can work for everyone. Add a signup link to your email signature – again, it’s a one-time set up and it means that there’s a chance to build your mailing list with each email you send. An added bonus is that when people click your link and add themselves to your list, they fall under the category of express consent, which means you can keep them on your mailing list until they unsubscribe.

Forward to a friend

Make sure you include the forward to a friend button in your emails – and that there’s a place that allows them to sign up. One of the goals with email campaigns is that you want to get your current clients to help you build your database. Often a gentle nudge or suggestion is all that it takes to get someone to send your email to somebody in their network.

Are you ready for the Canadian anti-spam deadline?

33291881 - no spam sign.

July 1, 2017 will be here faster than you think. That’s the deadline for the Canadian Anti Spam Legislation to come into full effect. What does this mean for you? In less than a year, Canadians can start filing complaints about companies who are sending them unwanted emails. Fines can range from $1 million for individuals to $10 million for companies who violate the law.

The best way to protect yourself is to get express permission from people on your list AND document it. Express permission means that someone has given you explicit permission to email them and that you have it documented in writing.

Here are four ways you can do this:

Ask for permission in your monthly email

At the top of each marketing email you send out, include a link that allows people to ‘consent’ to staying on your list.

An email marketing system like Constant Contact will keep track of this, saving you the trouble of documenting it.

Closer to next July, you can separate your database into two lists, those who have consented and those who have not. At that point, you may choose to contact people directly for permission or simply remove them from your list.

Send out a special email asking for permission

You may have received one of these in June 2014 just before the law first came into effect. It’s a short email sent to people on your database asking them to consent to staying on your list. The benefit is that it’s a one-click action, but the downside is that the response rate is really low. The promise of a discount or special offer can motivate people to click.

Start fresh; re-boot your list

When you set up an email marketing account, you have the option to require a ‘double-opt in’, which means that when people sign up for your mailing list (even through your website) they will receive an email confirming that they are interested in being on your list.

Removing your database and uploading it again with the ‘double-opt in’ system in place will ensure that your list is compliant. The downside is that your list will likely be significantly smaller as people might not opt in again. However, it’s very likely that the people who do re-join your list are genuinely interested in your business.

Pick up the phone

A little personal connection is never a bad thing. It’s an opportunity to connect with past clients and prospects and you may even generate some business! If you’re doing this, I suggest working with the ‘double opt-in’ feature so that you don’t need to keep track of who said yes. Hopefully, after a call from you, they’ll click and be on your list forever.
Please be in touch anytime if you have questions about the Canadian Anti-Spam Legislation. I can help you feel more relaxed and confident, knowing that you’re fully protected.

Video: Engage More People With Video

Video is one of the best ways to engage people in an email, so I thought it would be appropriate to put this month’s tip on camera. Click the graphic above for this month’s tip!

If you have any questions about how to use video or create engaging content, please give me a call at 416 275 7916 or send me an email. I’m ready to help you stay top of mind and boost your bottom line with email marketing.

How the Right Photo Can Get Results

pennyGreat photos can help your email marketing deliver more impact.

Why? According to Adweek, 90% of all information processed by the brain is visual content. And according to mdgadvertising.com, 67% of consumers believe that images are a very important factor when selecting and purchasing a product. (The cat is not currently available).

Yes, well-written and relevant content is extremely important. However, the right photo can tell the story for you in a fraction of the time.

Whether you take your own photos or you’re hiring a photographer, you’re good to go. If not, make sure what you’re using is free of copyright restrictions. As convenient as it may be, using a photo you found doing a Google image search can land you in legal and financial hot water.

A good option is paid stock photography. The site I use most often is www.123rf.com. They have great images and you can purchase the rights for a little as one credit, which is about two dollars.

If you have any questions about how to use powerful photos or engaging content, please give me a call at 416 275 7916 or send me an email. I’m ready to help you stay top of mind and boost your bottom line with email marketing.

Mark

Build a Trusting Relationship One E-mail at a Time

justdoquoteOne of the slides that has been resonating in a number of presentations I’ve done recently contains a quote from Constant Contact’s VP of International & Local Success, Catherine Kniker:

“Just do the thing you said you were going to do.”

When you tell people that you’re going to be sending a monthly newsletter and then you send them a newsletter every month, this helps establish your credibility!

If you’re creating the emails yourself, keeping track on a calendar will help you get your emails out on a regular basis. If you’re not able to be that disciplined, you may want to bring in professional help!

If you have any questions about how to use email to help you stay top of mind and boost your bottom line, please give me a call at 416 275 7916 or send me an email. I’m ready to help.

Boost Your Web Presence: Register Your Business with Google

GooglelogoIs your business listed on Google?

What’s stopping you? It’s easy and it’s free.

Click here and follow the instructions.

They’ll mail you a postcard with a code on it. Enter that code and you’re authenticated.

Why register with Google? Their job is to find the best results when people use their search engine. This means finding local businesses that they know exist. It is especially helpful when people are doing a search on a mobile device.

If you have any questions about how to boost your presence on the web, please give me a call at 416 275 7916 or send me an email. I’m ready to help.

Are You Building Your Database?

cardexchangeAre You Building Your Database?

There are many ways to build your mailing list and it’s something that should be done on a regular basis: staying top-of-mind with clients and prospects is the key to repeat business and referrals. But you have to ask!

Where to ask? Anywhere you’re doing business. If you’re handing out business cards, you should be asking if you can add that person to your mailing list. On comment cards, at the cash register, even a QR code on your business card that takes someone to a sign up page.

Online, you should have a link in your email signature, front and centre on your website and on any social media platform you’re using.

4 Ways to Make Your Email Mobile Friendly

87d2eb9c-215d-466b-af71-0fc12ee7adb9Did you know that up to 51% of emails are now read on a mobile device?

Here are four things you can do to make your email more mobile friendly:

1. Keep your email short. Nobody wants to read a block of text, especially on a phone

2. Use a great photo – you’ll find up to 47% more engagement with a graphic

3. Larger text (at least 12pt) is easier to read on a phone

4. Use a professional email marketing system like Constant Contact. They have templates that are designed to be mobile friendly

If you’d like to put email marketing and social media to work to increase your sales, give me a call at 416 275 7916 or send me an email. I’m ready to help.