Planning Your Marketing for 2024

I always enter a new year with grand ideas, but one thing I’ve learned is that nothing happens without a specific plan. January is a great time to take stock of your online activities and put measures in place for the coming months.  Here are a few things to think about:  Your Website Very few […]

5 Ways to Maximize the Results From Your Email Marketing

email marketing

If you’re using email to stay top of mind with your past clients, that’s terrific. It’s not an easy thing to do consistently, so well done! If you’re using software like MailChimp or Constant Contact, even better. Your emails look professional and you have access to all sorts of important information. There are so many […]

Email vs Social Media Marketing

Email Marketing vs Social Media Marketing

One of the most common questions I get from realtors is about whether someone should prioritize email marketing or social media marketing  (spoiler alert) The answer is usually both.  Email is a great tool for keeping you in touch with people you already know, and social media can be good for building awareness and growing […]

Why Subject Lines Are So Important

Have you ever received an email with a subject line that made you immediately hit the delete button? It’s not just you. In fact, a recent survey found that 33% of email recipients open an email based on the subject line alone. So, it’s safe to say that a good subject line is critical to […]

Four ways to develop a quality following on Instagram

Instagram

It’s summer, and many of us are either on vacation or in vacation mode. So rather than give some labour-intensive marketing advice this month, I’d like to talk about growing your following on Instagram. Unless you’re in the pool, your phone is probably close by!  One way to develop a quality following on Instagram being […]

Time Saving Tips for Summer Marketing

Hello Summer

It’s important for your marketing to be consistent. Your clients and prospects are on their phones and laptops, even at the cottage! With the fall market approaching, now’s not the time to hit pause and take a break.

Get more out of your social media

Lead generation is increasingly challenging right now and building on those relationships even more so. It’s hard to get to know someone when you can’t actually meet in person; a video call only gets you so far.  The most valuable thing you can do for your business is to nurture the relationships you already have, […]