The Biggest Marketing Mistake Agents Make in a Slow Market
When things get quiet, many agents reduce their visibility. In this video, I talk about why that instinct hurts you – and what to focus on instead.
Why Realtors Overestimate How Visible They Are
https://youtu.be/R6hBEjxCkUw?si=VfbkkMpk2PKw46AN Most realtors feel more visible than they actually are – and it’s not ego. It’s perspective. You think about your business all the time. Your clients don’t. In this video, I explain why long gaps in communication usually go unnoticed, why visibility isn’t about being loud or constant, and what actually helps people remember […]
Master Social Media Without the Stress
Staying active on social media is crucial for realtors, but coming up with new content ideas week after week can be a challenge. The good news? Not only can you plan ahead, but not every post needs to be brand new. You can reuse existing posts that aren’t time sensitive. Ways to Plan Ahead Holidays […]
Realty ROI: Mastering Low-Cost Online Marketing Strategies
Real estate marketing on a budget
Planning Your Marketing for 2024
I always enter a new year with grand ideas, but one thing I’ve learned is that nothing happens without a specific plan. January is a great time to take stock of your online activities and put measures in place for the coming months. Here are a few things to think about: Your Website Very few […]
5 Ways to Maximize the Results From Your Email Marketing
If you’re using email to stay top of mind with your past clients, that’s terrific. It’s not an easy thing to do consistently, so well done! If you’re using software like MailChimp or Constant Contact, even better. Your emails look professional and you have access to all sorts of important information. There are so many […]
Email vs Social Media Marketing
One of the most common questions I get from realtors is about whether someone should prioritize email marketing or social media marketing (spoiler alert) The answer is usually both. Email is a great tool for keeping you in touch with people you already know, and social media can be good for building awareness and growing […]
Staying Social Over Summer
Video Tip: Get More Out of LinkedIn
Why Subject Lines Are So Important
Have you ever received an email with a subject line that made you immediately hit the delete button? It’s not just you. In fact, a recent survey found that 33% of email recipients open an email based on the subject line alone. So, it’s safe to say that a good subject line is critical to […]