As we head toward the end of the year, this is a perfect moment to take stock of your digital presence and make sure you’re set up for success in 2026. The market may feel slow – and it may stay that way for a bit – but the agents who show up consistently, stay visible, and stay connected are still getting opportunities. A little tune-up now can go a long way in the months ahead.
Here are a few simple places to start:
1. Review Your Online Presence
Most realtors update their clients more often than they update their own profiles. This month, take 10 minutes to look at your Google Business Profile, social bios, headshot, contact info, and links. Make sure everything matches across the board. Consistency builds trust – and helps with AI-driven search results.
2. Strengthen Your Google Business Profile
If you haven’t claimed or verified your profile yet, now’s the time. It’s free, and it’s one of the fastest ways to boost your credibility online.
Already set up? Add new photos, check your hours, and request a few fresh reviews. A simple follow-up email after a transaction – with a direct link and a couple of suggestions on what they might mention – goes a long way.
And don’t let those reviews sit there. Share them on social media so more people see the great work you’re doing.
3. Refresh Your Email Marketing Plan
Staying connected is everything right now, and email remains the easiest way to stay top of mind.
If you’re already sending a monthly newsletter, consider refreshing the look, checking your open rates, and cleaning up any bounced or outdated contacts.
Haven’t emailed in a while? Bookmark a few trusted content sources and block a recurring time in your calendar so you never fall behind. A consistent monthly email can pay off all year long.
4. Re-evaluate Your Social Media Strategy
Log in with fresh eyes. Does your headshot match across platforms? Is your brokerage information current? Are there old accounts you no longer use that should be deleted?
You don’t need to be everywhere – just consistent where it counts. Look at what other agents in your market are posting, notice what’s getting engagement, and take inspiration from content that aligns with your brand.
5. Finally… Make 2026 the Year You Use Video
Video still gets the most reach, the most engagement, and the most trust – and it’s not going anywhere.
You don’t need fancy gear. Start with short videos:
- a market update
- a quick neighbourhood tour
- a walk-through of a listing
- a favourite local business
You can use each video on social, in email, and on your Google Business Profile – one effort, multiple results.
Pick One and Make It Happen
If this list feels long, don’t worry. Just pick one thing and focus on it this month. When it’s done, choose the next. Small updates add up, and doing a little now can make a big difference by January.