As a realtor, your reputation is everything. Buyers and sellers want to know they can trust you with one of the biggest decisions of their lives. That’s why online reviews aren’t just nice to have – they’re one of the most powerful tools you can use to build credibility, stand out from the competition, and attract new clients.
But here’s the catch: reviews don’t just appear on their own. You need to make asking for them part of your process.
Why Reviews Matter More Than Ever
• Trust factor: 9 out of 10 consumers read reviews before choosing a business, and real estate is no exception.
• AI and search visibility: Tools like Google Gemini and ChatGPT are starting to recommend businesses based on reviews, not just websites. The more reviews you have – and the fresher they are – the more likely you’ll show up in local searches.
• Competitive edge: If your competitors are consistently collecting reviews and you’re not, you risk being invisible online.
The Best Way to Ask for Reviews
The most effective strategy is simple: make it personal and easy.
- Ask right after closing: This is when your client is happiest and most likely to say yes.
- Be specific: Instead of just “Can you leave me a review?”, try “It would mean a lot if you could share a few words about what it was like working with me – especially what stood out to you about the process.” Or ask a question, such as “Why should someone choose me as their realtor?”
- Make it effortless: Always provide a direct link so they don’t have to hunt around for your page.
How to Find Your Google Review Link
1. Log in to your Google Business Profile (business.google.com).
2. In your dashboard, click “Get more reviews”.
3. Copy the short link provided – this is the direct link you’ll send to clients.
4. Share it by email, text, or even in your closing gift thank-you card.
Pro tip: save this link in your phone notes so you can quickly copy and paste it when needed.
Keep It Consistent
Don’t wait until you realize you’re low on reviews. Build it into your workflow: after every deal, send a thank-you message with your review link. Over time, you’ll build a steady stream of fresh feedback that boosts your credibility and your search ranking.
Need Help?
If you don’t yet have a Google Business Profile or aren’t sure how to set it up, we can help. Contact usand we’ll get your listing set up the right way – so you can start collecting reviews and attracting more clients