6 Ways to Make Your Email Mobile Friendly

Over half of all emails are now read on a mobile device. An email that can’t be read on a phone will result in more people deleting the email without reading it.

Here are six tips to make sure your emails are mobile-friendly and will generate action!

1. Keep your email short. Try and keep it to a picture, a paragraph and a call to action.

2. Avoid multiple columns – they may look strange and make the email too hard to read

3. Make sure your photos are sized correctly for a mobile device

4. Mobile screens are small- make sure the font is large enough for someone to comfortably read. Try a 14pt font.

5. Feature your call to action – the reason you sent your email in the first place was to drive action. Put that link where it’s easy to click!

6. Use a professional email marketing system like Constant Contact. They have templates that are designed to be mobile-friendly.

To make sure your email is mobile friendly, just send yourself a copy. If it looks good on your phone, chances are you’re good to go.

If you’re ready to put email marketing and social media to work, give me a call at 416 275 7916 or send an email.



How to be seen on Facebook while you’re on vacation

11246618 – young family on ski vacation

So you’d like to stay active on social media this holiday season, but you also want to ski, spend time with the kids or binge-watch the new season of Orange is the New Black.

No matter what you want you like to do on your holidays, it probably doesn’t include sitting in front of your computer and posting on Facebook.

Here’s a solution that allows you to relax and enjoy your holiday and still post on social media. Repurpose the 10 most popular things you posted this year. There’s even a hashtag for it – #mostpopular .

Go through your Facebook analytics, pull a report from Hootsuite, or simply scan your posts to see what got the most attention. Then, spend a few minutes scheduling these to go out over the holidays. Social media posts have such a short shelf life that it’s unlikely someone will see a post twice. To grab attention, add a colourful Happy Holidays or Happy New Year photograph.

If you’d like some help keeping your Facebook postings active while you enjoy some downtime, please be in touch.


Plan now for better sales results this holiday season

40374366 - young woman reading a book by fireplaceIt’s tempting to take a break from marketing once the cold weather hits.

Depending on your industry, things may be winding down for the year or you might be heading into your busiest season.

Regardless of what’s happening, pay attention to your marketing this time of year! If you’re sending out an email, especially a newsletter, be sure to send it before December 15th. After the 15th you’ll find that fewer people will open it.

Whether it’s paper or email, a holiday card is a good idea. Send it closer to the holidays so your list keeps you top of mind in a friendly way.

If you’d like the attention-getting advantage of a customized holiday email card, let me know. I’m ready to put one together for you!


3 Easy Tips For Building Your Mailing List Offline

39738278 - business card exchange the japanese, the business,

Last month I wrote about building your mailing list online – this month, I want to discuss ways to build your mailing list in real life.

Here are three ways you can grow your list offline:

Start with the people you know

Remember your friends, family, and colleagues. According to the Canadian Anti-Spam Legislation, you can email anyone you’d normally be in contact with. This makes sense, because they want to help you succeed – so add them to your list and ask them to forward your emails to anyone they think might be interested. You can also include anybody you’ve done business with in the past two years, but I would suggest asking them directly for permission – that way you don’t have to keep track of the last time there was a business transaction.

Ask face-to-face

Whenever you are exchanging business cards make it a habit to ask someone if you can add them to your mailing list. You’ll find that people are quite willing to say yes! Then, if you send them an interesting initial email, it’s likely that they’ll stay on your list!

Application forms and comment cards

If you run a business where people have to fill out a form or fill out a comment card, include a box your customer can check that will allow you to add them to your mailing list. Not only will you build your mailing list, but you’ll get valuable feedback about your business.