Importance of the Call To Action

When it comes to generating results with an email marketing campaign, if you don’t know what action you want people to take, you’re not going to get any results.

Watch this short video to learn more about how to write a great call to action!

Please get in touch if you have any questions.

6 Ways to Make Your Email Mobile Friendly

Over half of all emails are now read on a mobile device. An email that can’t be read on a phone will result in more people deleting the email without reading it.

Here are six tips to make sure your emails are mobile-friendly and will generate action!

1. Keep your email short. Try and keep it to a picture, a paragraph and a call to action.

2. Avoid multiple columns – they may look strange and make the email too hard to read

3. Make sure your photos are sized correctly for a mobile device

4. Mobile screens are small- make sure the font is large enough for someone to comfortably read. Try a 14pt font.

5. Feature your call to action – the reason you sent your email in the first place was to drive action. Put that link where it’s easy to click!

6. Use a professional email marketing system like Constant Contact. They have templates that are designed to be mobile-friendly.

To make sure your email is mobile friendly, just send yourself a copy. If it looks good on your phone, chances are you’re good to go.

If you’re ready to put email marketing and social media to work, give me a call at 416 275 7916 or send an email.



How to be seen on Facebook while you’re on vacation

11246618 – young family on ski vacation

So you’d like to stay active on social media this holiday season, but you also want to ski, spend time with the kids or binge-watch the new season of Orange is the New Black.

No matter what you want you like to do on your holidays, it probably doesn’t include sitting in front of your computer and posting on Facebook.

Here’s a solution that allows you to relax and enjoy your holiday and still post on social media. Repurpose the 10 most popular things you posted this year. There’s even a hashtag for it – #mostpopular .

Go through your Facebook analytics, pull a report from Hootsuite, or simply scan your posts to see what got the most attention. Then, spend a few minutes scheduling these to go out over the holidays. Social media posts have such a short shelf life that it’s unlikely someone will see a post twice. To grab attention, add a colourful Happy Holidays or Happy New Year photograph.

If you’d like some help keeping your Facebook postings active while you enjoy some downtime, please be in touch.