Blog

2022

Planning Your Marketing for 2022

There are only a few weeks left until the end of the year! It’s time to get your marketing plans for 2022 in place.  Given our clients’ experience, we know that a large portion of your plans must involve online activities. Over the past 18 months, consumers have spent a lot more time on their…

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Hidden treasure

Where are the hidden treasures in your database?

As a small business owner, your database is your goldmine. Though lead generation is important, your best business comes from past clients and their referrals. The challenge is knowing who’s truly engaged? If you’re sending out marketing emails, this information is at your fingertips. (If you’re not using email for marketing, we should talk!) Here…

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Apple’s upcoming Mail Privacy will affect your email marketing

Email marketing is often the cornerstone of a small business owner’s online marketing plan. Among the many reasons is the ability to know and track how many people have opened your email, where and how. However, the new Apple privacy changes will have an effect on the accuracy of your statistics going forward. Apple has…

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3 Ways to Maximize Your Email Marketing

If you’re using email to market to past clients and current prospects, congratulations! It may be time consuming, but it’s worthwhile. It really is the best channel we have to reach everybody we know.  What if I told you you could get even more out of your email marketing in with three easy steps?  You…

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Your Next Challenge: Make a Video

I could toss statistics your way about how many businesses are using video and how many hours of video people are watching. However, if you’ve spent any time on Facebook, Instagram or even LinkedIn recently, you know many businesses are using video. You’ve also probably seen videos from some of your competitors. When I speak…

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