When I speak about email marketing or social media, I always highlight video as the one tool that business owners should add to their marketing mix. It’s the most effective way of conveying personality and generating engagement. However, there’s often some pushback and I hear things like “I don’t like the way I look on camera,” or “I don’t like the way I sound.” Here’s some tough love: you need to get past this. Nobody likes how they look on camera but some great videos can really help your business grow.
In this article, you’ll get some tips on how to create your own videos and learn how a professional company can help. Once you have videos, we can help you leverage them using email marketing and social media.
Click here for my latest piece from REM Magazine.