Planning Your Marketing for 2023
Now is a great time to visit some of your existing marketing initiatives and plan for the year. Here are a few things to think about: Google Business Profile A Google Business Profile shows up front and centre on both phones and computers. Being verified by Google gives you instant credibility. Great reviews are a […]
Where are the hidden treasures in your database?
As a small business owner, your database is your goldmine. Though lead generation is important, your best business comes from past clients and their referrals. The challenge is knowing who’s truly engaged? If you’re sending out marketing emails, this information is at your fingertips. (If you’re not using email for marketing, we should talk!) Here […]
Apple’s upcoming Mail Privacy will affect your email marketing
Email marketing is often the cornerstone of a small business owner’s online marketing plan. Among the many reasons is the ability to know and track how many people have opened your email, where and how. However, the new Apple privacy changes will have an effect on the accuracy of your statistics going forward. Apple has […]
3 Ways to Maximize Your Email Marketing
If you’re using email to market to past clients and current prospects, congratulations! It may be time consuming, but it’s worthwhile. It really is the best channel we have to reach everybody we know. What if I told you you could get even more out of your email marketing in with three easy steps? You […]
Your Next Challenge: Make a Video
I could toss statistics your way about how many businesses are using video and how many hours of video people are watching. However, if you’ve spent any time on Facebook, Instagram or even LinkedIn recently, you know many businesses are using video. You’ve also probably seen videos from some of your competitors. When I speak […]
Your Marketing Minute: Google My Business
Facebook vs Instagram
I’m often asked by business owners if they should be on Facebook or Instagram or both and the answer is a solid “it depends”. Although Instagram is just six years younger than Facebook, it seems to be the platform more people are talking about than Facebook. but that doesn’t mean Facebook is disappearing. There are still […]
How are you doing with your New Year’s marketing resolutions?
Many of us started 2021 enthusiastically, with high hopes for what the year would bring. We had big plans for what we were going to do and how we were going to get it done. However, just as with New Year’s Resolutions, a few things stuck, and a few fell by the wayside. As we […]
Get more out of your social media
Lead generation is increasingly challenging right now and building on those relationships even more so. It’s hard to get to know someone when you can’t actually meet in person; a video call only gets you so far. The most valuable thing you can do for your business is to nurture the relationships you already have, […]
Is your social media working for you? 3 key metrics to gauge your success
The pandemic has changed the way realtors market themselves. The days of open houses and door knocking are behind us and while they may return in the future, your marketing machine has to work now. While it’s becoming more difficult to generate leads in real life, now is an opportune time to deepen the relationships […]