Here are four common mistakes small business people make with social media:
1. They never complete their page: Start slowly with one site at a time and make sure your profile is completely filled out! It can really pay off with increased interest and traffic.
2. They try to sell all the time: A good general guideline is four pieces of information or entertaining content for every post that makes a sales offer.
3. They post too infrequently or too often: Pace yourself so you’re neither leaving large gaps of time between posts nor posting so often people get tired of hearing from you. A professional can help you time your posts for maximum return.
4. They ignore their fans: When people take the time to comment on a post or send you a message, follow up as quickly as you can; definitely within one business day! That’s the way to build a fan club!