Great photos can help your email marketing deliver more impact.
Why? According to Adweek, 90% of all information processed by the brain is visual content. And according to mdgadvertising.com, 67% of consumers believe that images are a very important factor when selecting and purchasing a product. (The cat is not currently available).
Yes, well-written and relevant content is extremely important. However, the right photo can tell the story for you in a fraction of the time.
Whether you take your own photos or you’re hiring a photographer, you’re good to go. If not, make sure what you’re using is free of copyright restrictions. As convenient as it may be, using a photo you found doing a Google image search can land you in legal and financial hot water.
A good option is paid stock photography. The site I use most often is www.123rf.com. They have great images and you can purchase the rights for a little as one credit, which is about two dollars.
If you have any questions about how to use powerful photos or engaging content, please give me a call at 647 351 3972 or send me an email. I’m ready to help you stay top of mind and boost your bottom line with email marketing.
One of the slides that has been resonating in a number of presentations I’ve done recently contains a quote from Constant Contact’s VP of International & Local Success, Catherine Kniker:
“Just do the thing you said you were going to do.”
When you tell people that you’re going to be sending a monthly newsletter and then you send them a newsletter every month, this helps establish your credibility!
If you’re creating the emails yourself, keeping track on a calendar will help you get your emails out on a regular basis. If you’re not able to be that disciplined, you may want to bring in professional help!
If you have any questions about how to use email to help you stay top of mind and boost your bottom line, please give me a call at 647 351 3972 or send me an email. I’m ready to help.
Is your business listed on Google?
What’s stopping you? It’s easy and it’s free.
Click here and follow the instructions.
They’ll mail you a postcard with a code on it. Enter that code and you’re authenticated.
Why register with Google? Their job is to find the best results when people use their search engine. This means finding local businesses that they know exist. It is especially helpful when people are doing a search on a mobile device.
If you have any questions about how to boost your presence on the web, please give me a call at 647 351 3972 or send me an email. I’m ready to help.
Are You Building Your Database?
There are many ways to build your mailing list and it’s something that should be done on a regular basis: staying top-of-mind with clients and prospects is the key to repeat business and referrals. But you have to ask!
Where to ask? Anywhere you’re doing business. If you’re handing out business cards, you should be asking if you can add that person to your mailing list. On comment cards, at the cash register, even a QR code on your business card that takes someone to a sign up page.
Online, you should have a link in your email signature, front and centre on your website and on any social media platform you’re using.
Did you know that up to 51% of emails are now read on a mobile device?
Here are four things you can do to make your email more mobile friendly:
1. Keep your email short. Nobody wants to read a block of text, especially on a phone
2. Use a great photo – you’ll find up to 47% more engagement with a graphic
3. Larger text (at least 12pt) is easier to read on a phone
4. Use a professional email marketing system like Constant Contact. They have templates that are designed to be mobile friendly
If you’d like to put email marketing and social media to work to increase your sales, give me a call at 647 351 3972 or send me an email. I’m ready to help.
One of the main issues people have with putting out a monthly email is coming up with content on a regular basis. I’m here to tell you that it doesn’t have to be original, just interesting!
Of course, original content is the most valuable but sharing something else can still be effective – think of those articles your mom or your aunt cut out of the paper for you!
Here are three ways you can save time and easily find content:
Google News Alerts
Sign up for Google News Alerts here, using any number of keywords you like. Set your preferences and Google will email you as often as you like with articles relating to your search. Tip: If you share your location, the results will be more targeted.
RSS stands for Real Simple Syndication. A site like Feedly helps by collecting all your sources in one place. It’ll take a few minutes to set up all the websites you’re interested in, but then Feedly will pull in all the headlines. Now you just have to visit one site for your content.
Sign up for industry email newsletters
I like to make things as easy as possible by having content delivered to me. Sign up for email lists relating to your industry or any other business who sends out interesting content, depending on what business you’re in and the sort of emails you send out.
Social media can be exciting, enjoyable, and effective as a marketing tactic. However, you have to ensure that your presence stays consistent to build relationships that translate into business!
Here are four common mistakes small business people make with social media:
1. They never complete their page: Start slowly with one site at a time and make sure your profile is completely filled out! It can really pay off with increased interest and traffic.
2. They try to sell all the time: A good general guideline is four pieces of information or entertaining content for every post that makes a sales offer.
3. They post too infrequently or too often: Pace yourself so you’re neither leaving large gaps of time between posts nor posting so often people get tired of hearing from you. A professional can help you time your posts for maximum return.
4. They ignore their fans: When people take the time to comment on a post or send you a message, follow up as quickly as you can; definitely within one business day! That’s the way to build a fan club!
If you’re like most small business owners, you know the basics of social media but wonder where you’re going to find the time to make it happen.
Well, my fall tips are all about saving time on social media.
For example, if you’re on more than one social media platform, you should know about Hootsuite. It’s a free tool that allows you to post to multiple channels with one click, and monitor your feeds, whether they’re messages, re-tweets, mentions or new followers.
There’s also a free handy app for your browser called a Hootlet. Once installed, it allows you to open a pop-up window and post right from there. You’ll be surprised how much time you can save. Of course, there are apps for whichever phone you’re using.
Finding it challenging to come up with content on a daily basis?
Here’s a totally legal way you can get free relevant articles delivered to your in box every day, and it’s not too good to be true!
Three words: Google. News. Alerts.
The same way you’re currently searching for websites and images (only Google knows what you’re looking for), you can search for news!
Set up a series of news alerts and voila! You’ve got ideas for content hitting your in box every day. The easiest way is to search for a phrase on google.ca. Start with your name, click news and at the bottom of that page will be a button that says ‘Create alert’. Click that link and follow instructions. Do this for the industry you’re in, any industry search terms, anything that’s relevant.
One reason to keep building your mailing list is that there’s a higher chance the new people will open your email. Here are three things you can do to build your database and build your revenue:
Include a signup link in your email signature
If you’re using a professional email marketing system like Constant Contact, you can generate a link for your email signature that allows people to sign up for your mailing list. Every time you send an email you have an opportunity to build your mailing list.
Add a signup box to your website
Again, because you’re using a professional email marketing system (right?), you can generate a form that can be added to your website. Use the link you generated for your email signature. Make sure the link is prominent on your home page and on your contact page.
Wherever you’re meeting people, carry business cards. Whether you’re at a networking event, trade show or a baptism and you exchange cards, ask if you can add that person to your mailing list. After a little small talk of course, and you’ll find that most people are happy to join your list!