Business Building Workshops

Do you belong to a company or an organization (Chamber of Commerce, Trade Organization) that could benefit from some small business marketing information?

As an Authorized Local Expert with Constant Contact, MB Digital Communications presents a series of free seminars and workshops on a number of topics designed to educate people about email marketing and social media, from introductory courses for beginners to more in depth information.

Below are the seminar descriptions, click on any title for a full description that you can forward to a colleague.

The Power of the Inbox

What is the first impression you give when they see you in their email inbox? And when they see you there, what do they do? This powerful seminar takes you step-by-step through the keys to effective email marketing:  What it really is (and isn’t), What it can do for your business and the five easy steps you must take to harness the power of the inbox!

  • Grow a healthy list
  • Create great content Customize a beautiful, mobile-friendly template that matches your brand
  • How to get your emails opened
  • Tracking your results

From revealing why regular email doesn’t work, to insider tips and techniques like automated list building tools and the design elements that work (and those that don’t!), this seminar will give you the keys to the most effective marketing you can do: email marketing. Join us!

Content Marketing: What to Say, and How to Say It

Using words and images to craft your email messages Heard of “location, location, location”? For online marketing, it’s “Content, Content, Content!” What you say, and the way you say it (tone, date & time, frequency) is how you will attract, engage and be shareworthy to your audiences. What are the Keys to Great Content? This seminar will teach you the time-saving tips, techniques, and yes, even apps that will help your content – and the way you share it – succeed!

You’ll learn how to:

  • Create
  • Curate
  • Extend

…the content that will help you achieve your goals. We’ll cover tidbits like how many links create the most engagement, how to turn questions into high-open subject lines, tips on using graphics, pictures and videos, re-purposing content across multiple platforms, and more. And, we’ll give you the structure and tools to make creating your content fast, easy and effective.

30 Ways to Grow Your List

You’ll leave with ideas and strategies to capture new contacts, grow your list and take action to help move your business forward.   Having an interested and qualified list of contacts that you can stay top of mind with is vital to every business. Continuing to grow that list is just as important. In this workshop we will show you 30 easy ways to grow your contact list today!

We will cover:

  • Why someone should join your contact list and what’s in it for them
  • How to ask people to join your list “face-to-face”
  • How to use social media to grow your list
  • How to grow your list on your website or blog
  • How to use print material to get people to sign up
  • How to use events to help grow your list
  • How to use incentives and giveaways to grow your list

Drive New Business with Social Media

You know you should be on social media for your business or non-profit. You know it can help you drive more new and repeat business for your organization. But, do you know why? Do you know which social media platform will have the biggest bang for your buck? And when you start your profile, do you know what to say and how to grow your following? This session will answer all of those questions and more!

Let us help you:

  • Determine the platform that’s right for you and your organization
  • Announce your presence and build your network
  • Create and share content that encourages action
  • Understand social media advertising and learn your options
  • Convert social media leads into potential customers by growing your email list

From understanding the different social media platforms, to choosing what to say and where to say it, this seminar will give you the keys to the most effective social media marketing for you. You don’t have to be on every platform, and you don’t have to make every post by yourself. Let us make social media easy – join us!

Digital Marketing Trends

For small businesses and non-profits Digital marketing is changing thanks to widespread ownership of smartphones, ever-increasing data and video streaming, combined with a cultural desire for digestible and personalized content. Do you know which trends will impact YOUR organization in 2017? How can you jump on some of these trends to get an edge on your competition? You’re about to find out…

By the end of this session, you’ll have a cutting edge on:

  • Marketing Automation
  • Content Marketing
  • Video
  • Mobile
  • Big Data

Join us as we explore the top trends in digital marketing that we believe small businesses should be paying attention to in 2017.  We’ll explore each trend and provide some simple ideas for incorporating them into your overall marketing strategy.