Last month I wrote about building your mailing list online – this month, I want to discuss ways to build your mailing list in real life.
Start with the people you know
Remember your friends, family, and colleagues. According to the Canadian Anti-Spam Legislation, you can email anyone you’d normally be in contact with. This makes sense, because they want to help you succeed – so add them to your list and ask them to forward your emails to anyone they think might be interested. You can also include anybody you’ve done business with in the past two years, but I would suggest asking them directly for permission – that way you don’t have to keep track of the last time there was a business transaction.
Whenever you are exchanging business cards make it a habit to ask someone if you can add them to your mailing list. You’ll find that people are quite willing to say yes! Then, if you send them an interesting initial email, it’s likely that they’ll stay on your list!
Application forms and comment cards
If you run a business where people have to fill out a form or fill out a comment card, include a box your customer can check that will allow you to add them to your mailing list. Not only will you build your mailing list, but you’ll get valuable feedback about your business.