Why? According to Adweek, 90% of all information processed by the brain is visual content. And according to mdgadvertising.com, 67% of consumers believe that images are a very important factor when selecting and purchasing a product. (The cat is not currently available).
Yes, well-written and relevant content is extremely important. However, the right photo can tell the story for you in a fraction of the time.
Whether you take your own photos or you’re hiring a photographer, you’re good to go. If not, make sure what you’re using is free of copyright restrictions. As convenient as it may be, using a photo you found doing a Google image search can land you in legal and financial hot water.
A good option is paid stock photography. The site I use most often is www.123rf.com. They have great images and you can purchase the rights for a little as one credit, which is about two dollars.
If you have any questions about how to use powerful photos or engaging content, please give me a call at 416 275 7916 or send me an email. I’m ready to help you stay top of mind and boost your bottom line with email marketing.