There are many ways to build your mailing list and it’s something that should be done on a regular basis: staying top-of-mind with clients and prospects is the key to repeat business and referrals. But you have to ask!
Where to ask? Anywhere you’re doing business. If you’re handing out business cards, you should be asking if you can add that person to your mailing list. On comment cards, at the cash register, even a QR code on your business card that takes someone to a sign up page.
Online, you should have a link in your email signature, front and centre on your website and on any social media platform you’re using.