4 common social media mistakes to avoid

4 common social media mistakes to avoid

mistakesSocial media can be exciting, enjoyable, and effective as a marketing tactic. However, you have to ensure that your presence stays consistent to build relationships that translate into business!

Here are four common mistakes small business people make with social media:

1. They never complete their page: Start slowly with one site at a time and make sure your profile is completely filled out! It can really pay off with increased interest and traffic.

2. They try to sell all the time: A good general guideline is four pieces of information or entertaining content for every post that makes a sales offer.

3. They post too infrequently or too often: Pace yourself so you’re neither leaving large gaps of time between posts nor posting so often people get tired of hearing from you. A professional can help you time your posts for maximum return.

4. They ignore their fans: When people take the time to comment on a post or send you a message, follow up as quickly as you can; definitely within one business day! That’s the way to build a fan club!

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