So you’ve worked hard to choose the content for your email, sweated over a subject line and figured the right time to send your email. Job well done, but there’s more you can do.
Using social media, you can reach many more people than the ones you have in your database. Are you on LinkedIn? Facebook? Twitter? Post the link to any social channels you’re on and this one small step can expand your reach exponentially!
I have a client who just by posting his email newsletter on his social media networks doubles the number of potential buyers he reaches from 3,000 to 6,000.