Getting in on the action

Getting in on the action

buttonWhat’s the difference between an email communicator and an email marketer?

An email marketer creates action.

An effective email campaign prompts a specific response from the reader. If you want your prospect to click a link, pick up the phone, or show up in your store, you have to make a request.

Before you start preparing your email, have an action in mind and make it clear.

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