Before you send out an email, decide on the objective of the email.
An objective that gets results is:
Here’s an example. A non-profit wants to raise $5000. With 1000 people on their mailing list, they would succeed if only 25% give $20 each!
Perhaps your objective is to sell three trips, find one new client or sell 100 tickets to an event. These are all specific objectives that are attainable and measureable.
All the best in hitting your targets in the coming weeks.