Are your open rates going down?
It could be the sign of a lackluster subject line. Did you know that you have less than two seconds to capture your readers’ attention? Make those seconds count.
If you’re not sure which subject lines work better, try an A/B test. Separate your database into two equal halves and give each a separate subject line.
Compare the open rates and see if that’s the issue. If not, stay tuned for more tips on increasing your open rate!